Discover:

How in the pay TV industry, a business's success hinges on the quality of its UI. The UI's effectiveness extends to various aspects such as usability, personalization, device compatibility, and content aggregation, all of which have a direct bearing on key performance indicators like conversion rates, user consumption, and subscriber churn.

Insights:

• UI is a critical investment and should be a key priority for media platforms
• In-house builds tend to be expensive, complicated, and full of risk
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   Time-to-market is the most important consideration when deciding how to implement a new platform